The most recent Consumer Reports review of the iPhone 4 antenna issue has fueled the war of words in many online sites, with one camp calling Apple to recall the iPhone 4 and another camp saying the iPhone 4 has better reception than the previous iPhones and there is no antenna problems. Based on what reports have shown, I believe there is a design issue with the iPhone 4 antenna system. However, I do not think this justifies a recall because there is no health or safety concerns associated with the issue. Also, fixing the problem with hardware changes is not as simple as what some online experts think. Any change in the antenna design requires the iPhone 4 to go through new FCC regulatory approval on top of the logistics and costs associated with retrofitting the iPhone. Apple has offered iPhone 4 owners to return the iPhone for full refund - the only correct thing Apple had done in this saga.
Apple has handled this issue very badly by deflecting the issue by first claiming there is no issue and then said it is a software problem where the signal strength is displayed incorrectly. If Apple had offered a free bumper with the iPhone 4 (Yes, it is a band-aid type solution but it shows goodwill from Apple), the problem may not turn out to be such a PR nightmare. I think we can expect the next generation iPhone will have a new antenna design.
What will Steve do to diffuse this issue?
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