Nokia pick Windows Phone 7

Nokia have announced they had picked Windows 7. Stephen Elop, the CEO of Nokia, has placed a big bet  which will make or break the Nokia mobile phone business. If successful, a big if, Nokia have a decent and modern mobile phone operating system to pair with their hardware. How well WP7 Nokia phones are received by the consumers is yet to be determined and real products seem to be a long way away. Picking WP7 OS which is essentially fourth place in the smartphone market is questionable. Making the announcement without any details on when a WP7 phone is released does not give the market much confidence in Nokia's plan of execution.

It will take some magic to convince consumers to switch given many of them have voted for Apple iOS and Android based on their smartphone buying habits. It could well be a case that 1+1 = 0 for this smartphone partnership. Time will tell.